Launching a new beauty product is about more than just the product. It’s about the story, the experience and the brand. For this personal project, I imagined a lipstick launch for a fictional brand and brought it to life entirely through 3D animation and digital design.

To visualize the full campaign, I created a short, social-ready launch video showcasing four unique lipstick shades. Each product reveal features smooth, cinematic animations and carefully designed lighting to highlight color, texture and form.

To go beyond the video, I also designed a website for the brand, a digital storefront where the products are displayed in a modern, interactive layout combined with eye-catching loop animations.

Extra motion design elements were added throughout the site to enhance the user experience: hover animations, smooth transitions, and scrolling effects that reflect the brand’s high-end feel.

Tools Used: Cinema4D / Redshift / After Effects